---
title: "Set up a workspace"
description: "Configure the brand context every RShift capability reads from."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up a workspace

RShift is organized around brand workspaces. AI output, publishing, monitoring, and search work all read from the workspace context you set up here.

## First steps

1. Open the correct brand workspace.
2. Fill in the brand name, website, and primary domain.
3. Add brand voice, product information, review standards, and core assets.
4. Connect at least one platform account.
5. Confirm your plan and AI credits are active.

## Why the context matters

RShift AI, automations, publishing, and monitoring all depend on workspace context. Better context produces work that matches your brand instead of generic output.

> **Tip**
>
> Set up the [brand profile](/workspace/brand-profile/) before your first large generation or campaign. Fixing context once is faster than correcting many outputs.

Source: https://help.rshift.com/getting-started/workspace-setup/index.mdx