---
title: "Attribution"
description: "Understand which content and channels produced results."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribution

Attribution connects recorded results back to the content, channel, and campaign that produced them. RShift records channel metrics and keeps the mapping so you can compare.

## What you can answer

- Which piece produced the most qualified traffic?
- Which channel returns the most per unit of spend?
- Which campaign is drifting from its objective?

Record results as they come in, or let connected platforms report them automatically.

Source: https://help.rshift.com/promotion/attribution/index.mdx