---
title: "Audiences and targeting"
description: "Define who a campaign should reach and who to exclude."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences and targeting

Audiences describe the people a campaign should reach. RShift can build segments from connected platform data, imported contact lists, and manual definitions.

## What to define

- The core segment: who this is for.
- Exclusions: who must not be included.
- Geography and language.
- Any compliance constraints that change who is eligible.

RShift AI can propose a first targeting set; edit it rather than accepting it unread. See [Attribution](/promotion/attribution/) for how results come back.

Source: https://help.rshift.com/promotion/audiences-and-targeting/index.mdx