---
title: "Promotion overview"
description: "Plan spend and audiences, and connect results back to content."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Promotion overview

Promotion is where campaign intent lives: the objective, the audience, the budget, and the results.

| View | Use it for |
| --- | --- |
| Campaigns | The plan, budget, and status of a campaign |
| Audiences | Target segments and exclusions |
| Budget guardrails | Limits that prevent unintended spend |
| Attribution | How results map back to content and channels |

Source: https://help.rshift.com/promotion/overview/index.mdx