---
title: "Workspace knowledge and brand context"
description: "Persistent context RShift reads across conversations and features."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Workspace knowledge and brand context

Knowledge is the persistent context RShift reads before it works: who the brand is, what it sells, who it talks to, and how it should sound.

## What to put in knowledge

- Brand voice: tone, terminology, prohibited language, samples.
- Product information: offerings, positioning, reusable pricing facts.
- Standards: review rules, legal constraints, required disclaimers.
- Audience: personas and segments.

## Where it shows up

Knowledge feeds [RShift AI](/rshift-ai/overview/), content writing, publishing variants, and the skills you run. Keep it current — it is the cheapest way to improve every output at once.

> **Tip**
>
> Start with brand voice and one product. Add more context only when you see output that would have been better with it.

Source: https://help.rshift.com/rshift-ai/knowledge-and-context/index.mdx