---
title: "Keywords and competitors"
description: "Track rank, backlinks, and domain intelligence."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Keywords and competitors

Keyword and competitor tracking records ranks over time and builds a picture of who else owns the terms you care about.

## What to track

- Target keywords and their rank over time.
- Competitor domains and the pages that rank.
- Backlinks and referring domains.
- Tags so you can compare groups.

Source: https://help.rshift.com/visibility/keywords-and-competitors/index.mdx