---
title: "Projects and targets"
description: "Create a search presence project and choose what to track."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Projects and targets

A project owns the canonical site origin, locales, search location, keywords, competitors, prompts, schedules, and provider budget.

## Steps

1. Create the project and set the site origin.
2. Add the locales and search location.
3. Add targets: keywords, competitor domains, and AI prompts.
4. Set the schedule and the budget.
5. Run it once and review the evidence before setting expectations.

Source: https://help.rshift.com/visibility/projects-and-targets/index.mdx