---
title: "Brand profile"
description: "The context RShift reads for every brand-owned output."
image: "https://help.rshift.com/og.svg"
---

> Documentation Index
> Fetch the complete documentation index at: https://help.rshift.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand profile

The brand profile is the workspace’s canonical description of the brand: name, website, primary domain, voice, products, audience, and approved assets.

## What to include

- Brand name, website, and primary domain.
- Voice and tone, with examples of both good and prohibited language.
- Product information the AI should reuse.
- Approved logos, fonts, and colours.

The profile feeds [RShift AI](/rshift-ai/overview/), content, and publishing. Keep it current rather than restating it in every prompt.

Source: https://help.rshift.com/workspace/brand-profile/index.mdx