Content is the workbench for marketing copy. It keeps one library of approved content and the work that produces it.
| View | Use it for |
|---|---|
| Compose | Write a new piece |
| Adapt | Rewrite and produce channel variants |
| Calendar | Schedule and see the plan |
| Projects | Group content for one campaign or launch |
| Library | The searchable record of everything created |
| Documents | Long-form documents |
| Briefs | Structured briefs before writing |
| Production | Production tracking |
| Presentations | Decks |
A brief defines the work, composition produces a draft, adaptation creates channel variants, the calendar schedules them, and publishing sends them.