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RShift glossary

Key RShift terms, defined the way the product uses them.

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Workspace and access

  • Workspace: the shared container for brand context, people, AI credits, connected platforms, content, and settings. Everything in RShift is scoped to one workspace.
  • Member role: what a person can do in a workspace. Owner, Admin, Editor, or Viewer.

RShift AI

  • RShift AI: the in-product AI workspace for generation, analysis, skills, and business tool calls.
  • Model collection: the stable capability name RShift routes to, in the form rshift-{capability}-models. Capability codes are tts, stt, trans, and privacy.
  • Skill: a reusable, on-demand workflow RShift applies when a matching task comes up.
  • Knowledge: persistent workspace context RShift reads before it works.
  • AI credit: the user-facing billing unit for AI usage. Credits are derived from real provider cost.

Sites

  • RShift Sites: the product entry point for complete websites and help centers.
  • Website: a group of public pages with a shared identity and access point. Standard hosted websites use handle.shift.fyi.
  • Help Center: a website for public help categories and articles. Standard hosted help centers use handle.tidy.help.
  • Page project: a workspace-owned generated application with its own source and version history, independent of its eventual domain.
  • Project source: the complete editable file tree of a generated application. It excludes dependencies, build output, runtime secrets, and live business data.
  • Project version: a coherent point in a project source history, shared by all files changed in one accepted edit.
  • Publication: a running release tied to a specific project version and backend environment.

Content, channels, and publishing

  • Content item: one piece of workspace content, with its variants, status, and history.
  • Channel: a connected external platform account RShift can read from or act on.
  • Channel capability: a normalized action or data surface a channel provides, such as publishing an article or reading followers.
  • Publication job: a planned publishing task that decides what goes to which channel and when.
  • Publication delivery: the channel-specific execution record for a publication job, storing provider ids, status, errors, and metadata.

Growth and visibility

  • Search presence project: a workspace-owned SEO and GEO target, owning the site origin, locales, keywords, competitors, prompts, schedule, and budget.
  • Search presence target: one tracked keyword, competitor domain, or AI prompt.
  • Finding: a deduplicated issue or opportunity derived from evidence, with severity, recommendation, and target URL.
  • Remediation: converting an eligible finding into a revision-checked source change. It never publishes directly.
  • Attribution: mapping recorded results back to the content, channel, and campaign that produced them.

Automations and monitoring

  • Automation definition: a workspace-owned task specification: trigger, schedule, prompt, skills, config, and status.
  • Automation run: one execution, with its own snapshot, timeline, output, and terminal status.
  • Monitoring task: a workspace-owned specification of what to watch, from which sources, in which regions, and how often.
  • Phone Agent: the device app RShift uses for workflows that require a phone environment.

Integrations and MCP

  • Integration: an authorized connection to an external platform account.
  • MCP Gateway: the single OAuth entry point that exposes RShift tools to your own AI clients.
  • RShift Connect: the Chrome extension that lets RShift work with the page in front of you.
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