Audiences describe the people a campaign should reach. RShift can build segments from connected platform data, imported contact lists, and manual definitions.
What to define
- The core segment: who this is for.
- Exclusions: who must not be included.
- Geography and language.
- Any compliance constraints that change who is eligible.
RShift AI can propose a first targeting set; edit it rather than accepting it unread. See Attribution for how results come back.