Knowledge is the persistent context RShift reads before it works: who the brand is, what it sells, who it talks to, and how it should sound.
What to put in knowledge
- Brand voice: tone, terminology, prohibited language, samples.
- Product information: offerings, positioning, reusable pricing facts.
- Standards: review rules, legal constraints, required disclaimers.
- Audience: personas and segments.
Where it shows up
Knowledge feeds RShift AI, content writing, publishing variants, and the skills you run. Keep it current — it is the cheapest way to improve every output at once.