RShift AI is the in-product AI workspace. It runs against your workspace context: brand voice, product information, content, connected platforms, and monitoring data.
Use it for:
- Creating and adapting marketing content.
- Analyzing brand, campaign, or monitoring data.
- Running skills and model workflows.
- Calling connected business tools.
How it fits together
| Piece | What it does |
|---|---|
| Chat | The conversation where you ask for work |
| Models | The model collections RShift routes to for each capability |
| Skills | Reusable, on-demand instructions and playbooks |
| Knowledge | Persistent workspace context the model reads |
| Tools | Connected platforms and data sources |
RShift does not route directly to a vendor SDK. Model calls go through the platform runtime and the workspace model allow-list, so availability, credits, and governance stay consistent everywhere.