The brand profile is the workspace’s canonical description of the brand: name, website, primary domain, voice, products, audience, and approved assets.
What to include
- Brand name, website, and primary domain.
- Voice and tone, with examples of both good and prohibited language.
- Product information the AI should reuse.
- Approved logos, fonts, and colours.
The profile feeds RShift AI, content, and publishing. Keep it current rather than restating it in every prompt.